100% Custom Liquid & JS
Every template, section, and snippet is written from scratch for your store — nothing repurposed from a marketplace theme.
Hand-coded Liquid with zero app bloat — a theme built to load fast and stay stable through every Shopify platform update.
Most "custom" Shopify themes are a purchased theme with a page-builder app stacked on top, adding extra scripts and stylesheets on every single page. It looks flexible in the theme editor, but every block you drag in adds weight the browser has to download and render before a visitor sees your product.
We build differently — hand-coded Liquid, JavaScript, and CSS, structured entirely around Shopify's Online Store 2.0 architecture. No purchased theme underneath, no builder app tax on every page load. Just a theme that does exactly what your store needs and nothing it doesn't.
Every template, section, and snippet is written from scratch for your store — nothing repurposed from a marketplace theme.
No page-builder app sitting between you and your theme code, quietly adding scripts to every page it touches.
Structured metafields power dynamic sections your team can rearrange and reuse without ever touching code.
Fully compatible with Shopify's current theme architecture, so your theme stays supported through future platform updates.
We map out the sections, templates, and metafield structure your store actually needs before writing any code.
Reusable, merchant-editable sections are structured around your content model, not a generic theme's assumptions.
Templates, sections, and snippets are hand-coded and reviewed for performance at every step, not just at the end.
Every page is tested for load speed, mobile rendering, and Shopify theme-check compliance before going live.
Typical PageSpeed score on a fresh custom build
Page-builder apps in the core theme
Hand-reviewed Liquid, JS & CSS
What merchants usually ask before starting a custom theme build.
Start Your Theme BuildOnline Store 2.0 is Shopify's current theme architecture, built around sections and blocks that any page can use. Themes built on it are more flexible to edit and update without breaking, which is why every theme we build uses it.
Often, yes. We start with a technical audit to see whether the current theme's code can be cleaned up and optimised, or whether a rebuild is genuinely the faster path to a fast store.
Not for the core theme. Builder apps add their own JavaScript and CSS on top of your theme, which is exactly what slows a store down. We hand-code sections instead, so merchants get builder-like flexibility without the performance cost.
Any app you add afterwards will add some weight — that is unavoidable. What we control is the baseline: a lean, custom-coded theme with no wasted code gives you the most headroom before new apps start to hurt performance.
Tell us about your current store — we'll show you what a hand-coded, app-free theme could do for it.
Start Your Theme Build